Taylormade SIM2 “RING” Teaser

The focus is clearly on the ground-breaking new driver technology in this dramatic piece. We start with mysterious hints of the Ring, segue into seeing it fully lit, and finish with a taste of the club assembly.

I designed, animated and edited this entire piece. I also crafted the music track.

Taylormade speed injected launch teaser

Tasked to come up with a creative solution to help reveal the new driver technology, I hit upon the idea of immersing the viewer right in the heart of the action.

I was responsible for the conceptualization, design, animation, and audio.

Taylormade speed bridge reveal

This super-macro fly-through dramatically teases the new “Speed Bridge” technology, as if it were a massive structure. The spot pays off with a full reveal of the two new products.

I was completely responsible for the conceptualization, animation and sound design.

ABD Taylormade beauty montage 2020

So many great looking golf products, and not all get their own presentations here. It therefore seemed appropriate to bring some of these to life with a quick video montage.

I created all of the animations, edited this video, and created the custom sound.

Taylormade M1 Driver Beauty Spot

The debut of the all new M1 Driver ushered in a new era in golf by utilizing advanced materials like carbon fiber. This fantastic video celebrates all of the beauty and tech, as we tour the new flagship product.

I was responsible for all conceptualization, design, animation and sound.

Taylormade AeroBurner Teaser TV 15

The highly anticipated return of the “AeroBurner” driver demanded a compelling visual approach. The camera speeds through the sole grooves, motivated by speeding pulses of energy. We pay off with a seamless transition to a quick glimpse of the full product.

I was responsible for all conceptualization, design and animation.
Client: TaylorMade Golf
Agency: Zambezi-LA
Producer: Scratch Media

Adidas Tour 360 Boost Teaser

“Shattering Expectations” is no hyperbole, as our hero product literally breaks into view. The shoe tumbles through the blackness, showcasing all the angles, and finishes with a fine beauty shot.

I was responsible for the conceptualization, and entire execution.

TaylorMade Ghost Spider Putter Launch

This tightly integrated piece plays off our hero spider, and its unquenchable thirst for the cup. It also combines important features & benefits information, in a dynamic and clear fashion.

I was responsible for all design, animation, editing, and the modeling and rigging of the friendly little spider.

TaylorMade R15 Broadcast Spot

This full CG broadcast spot was crafted for the launch of the premium TaylorMade R15 Driver. The central theme of "what's in a name?" was reflected in the beautiful and mysterious close-ups of the various components, culminating in the dramatic assembly and payoff of the full club.

I was responsible for the design, lighting, animation & editing.
Client: TaylorMade Golf
Agency: Zambezi-LA
Producer: Scratch Media

TaylorMade TP “Patina” Putter Exploded Beauty Loop

This is an example of a very popular solution to showcase both the beauty and the technical features of the product. This format is fantastic for live sales events, online product landing pages, and retail.

I was responsible for all design, animation, and finishing work.

Adidas Tour 360 Carbon sales Launch

I was tasked with creating this launch video. Being their most advanced golf shoe, it required a compelling visual narrative. Combining live action (courtesy Scratch Media) and CG shoe and graphics, the final piece builds to a strong crescendo.

I was responsible for the CAD prep, all design and animation, as well as the editing.

Adidas adizero :15 Teaser Spot

This is an extremely dark and mysterious teaser for the ultra-light, premium golf shoe. It's all CG, and I created the entire piece, including the audio.

Taylormade RSi irons Face Slot Teaser TV :15

This quick piece was designed to help promote the launch of the new RSi Irons. The products feature innovative laser-cuts, so the direction for the spot was clear from the start, because who doesn't love lasers?